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What is the Golden Ratio and Why Does it Matter for UX Design?

by Maaz
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The Golden Ratio, or Golden Mean, also known as the Fibonacci sequence, Phi, and Divine Proportion, has been around for thousands of years and has been considered a key concept in arts and architecture. The Golden Ratio has made its way into many other areas such as biology, engineering and design. What’s so special about it? What does it have to do with UX design? Can you use it in your own work? Let’s find out!


The golden ratio has been used since ancient times


In mathematics, two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities. The figure on top shows an example of what this means visually: if you add up a series of squares in a rectangle, each square touching its adjacent ones, you’ll find that they form a larger square.

This rectangle has one side which is double its height. This proportion can be seen throughout nature – from fish scales to pine cones, petals to palm trees. 

The golden ratio also has another property: when you divide 1 into 1 + phi (1.618), you get 1 as a remainder so long as phi > 1 (6 sentences)


Applying the golden ratio in UX

We live in a world where more information than ever before has been created in history, thanks to rapid advancements in technology. With all this noise, marketers are always looking for new ways to get their message across. One of these methods is by using the golden ratio in UX design.

The golden ratio, which was discovered by Euclid over 2000 years ago, occurs when a number line divides into two sections so that the larger section fits within or almost touches the smaller section. The ratio then creates an aesthetically pleasing shape on both sides of the line; one side will have a smaller version of the same shape while on other side will be a larger version of that shape.


How to use it on your websites?


The golden ratio or divine proportion, is an irrational mathematical constant that has long been used as a standard in various arts. There are many instances of this ratio in nature including within human faces.

The golden ratio can be found in design by considering how to place elements on a page, such as where to put your navigation menu at the top or bottom of a website.


Negative effect of a wrong use

The Golden Ratio, also known as the divine ratio, golden mean, or phi ratio (φ) was first discovered in mathematics by Euclid. It’s a number which doesn’t just exist in math.

The ratio can be found all around you. In nature, architecture, relationships between numbers—it’s everywhere! Since its discovery, people have been trying to use this number to create the perfect aesthetic design.

A lot of designers believe that when designing something that will be viewed by humans (such as a website or app), this number should be used in order to create symmetry and balance. When people see something aesthetically pleasing they are drawn to it more than if it has no symmetry and balance at all.


Examples of wrong usage

The golden ratio is a mathematical relationship that occurs in nature, art, and architecture.

The most commonly known use of the golden ratio is in design, as many artists have found this proportion to be aesthetically pleasing.

If you are considering using the golden ratio in your design work but aren’t sure how it works or what its impact will be, here are some basics.


Examples of right usage

  1. The Golden Ratio can be found in the Parthenon, which has one of the most iconic uses of the number. 
  2. The Golden ratio also appears in Leonardo da Vinci’s The Last Supper painting, and his Vitruvian Man drawing. 
  3. Apple’s logo is also a representation of this proportion; its length to width ratio being 1:1.2 
  4. In architecture, buildings with proportions that follow this ratio are seen as more aesthetically pleasing than those that don’t follow it closely enough 
  5. In product design, following these proportions have been shown to make products more aesthetically pleasing to consumers who might buy them


Final Note

Golden ratio provides an excellent foundation to keep in mind while designing your website. It helps you to create a more balanced experience and reduces clutter on your site. Furthermore, applying the golden ratio can help you to increase conversions as people subconsciously feel more at ease with pages that have a harmony of shape, proportion, and color. For example,

if you’re looking into hiring UI/UX Design Agency in Bangalore then we are here to help. Our experts are skilled in creating user-friendly interfaces that will be attractive to your customers. Moreover, our UI/UX Designers provide high-quality web design services that are both cost-effective and time efficient.

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