Promoting and advertising your business is critical to its survival and future growth. It all comes down to sending the right message to the right people at the right time.
The use of VMS Sign is an excellent way to stand out from the crowd and promote your company. Look for great deals on longer-term VMS hire for project works or ongoing mobile advisory notices.
So, how can a VMS Sign help your company stand out?
A VMS Sign is an excellent advertising tool for raising awareness, increasing sales, creating demand and communicating information to your target audience. Because VMS Signs can reach motorists and pedestrians, they can expand your business’s traditional target audience.
A VMS Sign, if properly placed, is a highly effective visual outdoor display sign and a low-cost advertising method, especially if it gets compared to other advertising applications. The VMS Sign’s ultra-bright LED lights ensure that your sale or event can get promoted even if the weather isn’t cooperating.
Now that you understand what a VMS Sign is and how to use it to promote your business, it is time to view VMS hire location in Australia that offers customized solutions to your needs.
Tip 1: Send the right message
You must have heard the phrase “it’s not what you say, it’s how you say it,” and it is true in context with crafting the right message to reach your target audience. A successful message must be simple yet powerful enough to capture your audience’s attention.
It is a good idea to mention a sale end date when using a VMS sign to communicate a sale to your customers. It will instil a sense of urgency in your audience to act before the sale tenure ends.
When promoting or advertising an event, critical details such as the dates, start and end times, and location gets mentioned in the message.
Tip 2: Size does matter
Depending on where the VMS outdoor display sign is present, a motorist will notice it while passing by or while stopped in traffic. Your message can unveil on multiple screens; however, we recommend that messages get limited to 3-5 screens. Because each screen on the VMS Sign only displays for 2-3 seconds, it’s critical to keep your message clear and concise to ensure maximum exposure.
Refrain from overloading your audience with information, as it can make your message confusing and hard to read. Worse, it may go unnoticed. We recommend keeping content to a maximum of three lines per screen so one can read from a distance or up close.
It is essential to keep your message brief, sweet, and to the point.
Tip 3: Use bright and bold colours
Don’t be afraid to incorporate colour into your message. Colour is eye-catching and can draw attention to even the plain message. Bright colours certainly stand out. VMS Signs have a high-quality 5-colour LED display that makes your message visible from a distance.
Using a mix of bold, bright colours in your message to promote your business will help capture viewers’ attention. Select 1-2 colours that complement your message and company branding.
VMS Signs uses cutting-edge LED graphics to create animations, icons, and logos in your advertising message, enhancing brand recognition. Including your company logo or name in your content is an excellent way to quickly inform customers of the location of the sale or event.
The most worthwhile message is clear and easy to read, conveys the necessary information, and elicits a response from your intended audience. VMS Sign is a highly effective visual display sign and a low-cost advertising method.
If you are searching to avail of the services, look out for VMS hire rates for both short-term and long-term rentals.
Tips for Using VMS Signs to Promote Your Business
