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Is WordPress better than Shopify for eCommerce in 2023?

Shopify for eCommerce

by emilywhite784
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WordPress development company

According to the reports of statista, the eCommerce industry is on the rise, with significant growth of 56%. The eCommerce market was 5.2 trillion USD in 2021, which could reach8.1 trillion USD by  2026.

WooCommerce and Shopify are the two most popular eCommerce platforms. WordPress (WooCommerce) is one of the most favored platforms, known for its flexibility, whereas Shopify is a dedicated eCommerce platform. There is stiff competition between these two platforms when it comes to eCommerce website development.

Shopify is good in some aspects, whereas WordPress is better in other aspects. So, choosing the right eCommerce platform according to your business requirements is pretty challenging.

However, you can do thorough research and determine your business requirements to decide between Shopify vs WordPress. After this, you can accordingly partner with Shopify or WordPress development company.  The right company can leverage the power of its expertise in developing an eCommerce website as per your business needs.

Stay tuned to this blog to understand which is better for your business needs.

Customization and Control

Likewise, WordPress+WooCommerce also offers greater customization, making it. To improve your site and your WooCommerce store, you can implement one of the themes among the varied themes.

Also, you can even create your theme and give a more personalized look to your store. The real power of WordPress lies in its extensibility, as you can control your website.

You can select a theme from Shopify Themes, providing diverse and innovative website templates that you can add to your eCommerce store. Still, the downside is that you have restrictions on customization compared to WooCommerce, an open-source platform.

License Fees

To start an eCommerce store in Shopify, you must pay license fees per your chosen plan. Shopify has five types of plans depending upon the user requirements: Shopify starter plan, Shopify basic, Shopify, Advanced Shopify, and Shopify plus.

On the other hand, there are no such license fees in WordPress (WooCommerce); you have to install the plugin and set up your store to start selling.


You will struggle with traffic and sales if you don’t have visibility on the search engine.

WordPress is an SEO-friendly eCommerce platform. It provides various SEO-friendly themes that help to build search engine-friendly websites. Also, you can improve the speed of your website by installing plug-ins on your WordPress website, as there are many plugins to improve SEO.

Shopify eCommerce Development Trends

eCommerce Features

Right features play an essential role in gaining of an eCommerce store. Both Shopify and WordPress or WooCommerce are rich in features. Shopify has in-built eCommerce features to use. It has features like abandoned cart recovery, discount codes, and so on.

Whereas WordPress or WooCommerce is much richer in features compared to Shopify. WooCommerce features include selling unlimited digital or physical products, reviews and ratings, sorting and filtering of the product, and so on.

If we compare it to Shopify, WordPress has better features to add to an eCommerce store.


The eCommerce market is rising, and many businesses are focused on it. Both Shopify and WordPress have their pros and cons in diverse areas. If you want to choose between WordPress or WooCommerce, and Shopify, you can go with the first choice. It offers more flexibility, options, and control than Shopify, especially if you are a small or medium-sized business. Also, it’s an open-source platform making it a cost-effective solution for eCommerce development.

Keeping the benefits of the platform in mind, you can hire WordPress developers that can deliver a fantastic eCommerce website according to the needs of your enterprise.

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