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How to Choose the OTT Apps for your Video Streaming Business?

Explore the things to know before picking OTT Apps for a video streaming business in 2022.

by Haribabu
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How to Choose the OTT Apps for your Video Streaming Business

What goes into an OTT app? learn more about choosing the kind of OTT Apps for your video streaming business in this blog down below:

Before building and running an OTT app, you should know a little about the basics of any OTT business. Here are some of the key components and moving parts for building your own OTT program. Well -created video and consistent

  • Access to Multiple Content Distribution Networks (CDN)
  • Support for content management system (CMS)
  • A branded user interface and website with branding
  • Generous, appropriate and intellectual support network that includes your partners and third parties
  • Gambling and involvement in user
  • Option for reward and recovery
  • Safe and uninterrupted payment processing
  • Subscription business statistics and video metrics

Difference between the Hybrid and Native OTT Apps

Native Apps

A native app is a smartphone application developed specifically for an operating system (think Objective-C or Swift for iOS vs. Java or Kotlin for Android). Since the app is developed within a mature ecosystem following the technical and user experience guidelines of the OS, it not only has the advantage of faster performance but also feels perfect. Native UI allows users to quickly learn the app, Easy to discover in app stores (Apple app store, Play store), Access to device hardware/software (GPS, Location, Shake, Calendar, etc.), Better snappier user experience, etc.

Hybrid Apps

Hybrid applications are, at the core, websites packaged into a native wrapper. They look and feel like a native app, but ultimately outside of the basic frame of the application, they are fueled by a company’s website.

Hybrid app quick wins Profitability(One code base, multiple platforms), Access to various hardware/software capabilities(through plug-ins), Cheaper origination costs, Faster (initial) speed to market.

Basically, a hybrid app is a web app built using HTML5 and JavaScript, wrapped in a native container that loads most of the information on the page as the user navigates through the application (Native apps instead download most of the content when the user first installs the app).

Which OTT apps to launch first for your business?

If you have finalized to go ahead and launch your OTT apps. The main apps to choose to launch are:

As per the market share of the usage, at an initial stage, you can launch your OTT apps for iOS, Android for mobile OS, and for the web, it is recommended with Chrome, Safari, Firefox, and Edge and for TV there are options like Tizen, WebOS, Sony PlayStation, Roku TV, Fire OS, Android TV, Chromecast, and Apple TV.

To get to the bottom of how to choose the best OTT apps to launch for your business, we compiled a report of OTT app usage data to detect habits, preferences, and patterns. The main take-aways from this report are that:

  • Mobile apps allow for the most specific location targeting.
  • More than half of OTT app users choose to stream content using mobile apps, meaning Android and iOS video streaming apps are often more urgent to launch.
  • In English-speaking markets, iOS has the largest market penetration.
  • Half of all TV app users stream using Roku, making it the #1 app to launch if you want to reach your audience on their TVs.
  • Android mobile apps have the widest reach worldwide and especially in non-English speaking markets.
  • OTT app device platform support / Multi-screen support for OTT

The global market for streaming media devices will reach $271.8 billion by 2024. Smartphones and tablets are the main reason consumers are online today. However, the number of other peripherals that allow users to stream content online will grow. These devices are called docks (Fire TV, Apple TV, Xbox, PlayStation, Amazon Fire Stick, Chromecast, Android TV, etc.) and work with smart TVs, iOS and Android smartphones to stream content.

Different types of connected TV platforms

It is also called CTV stands for “connected TV” and any television set used to stream video over the internet. These are most often videos that are streamed via apps that are downloaded.

Classification of CTV devices

Smart TV

It is a TV with a built-in internet connection and media platform. This means no additional equipment is needed to stream videos on the TV.

Connected Device

It is referred to as an OTT device, these are devices that plug directly into your TV and are connected to the internet, which enables apps and video streaming to be used on the television regardless of the TV itself is a smart TV. Examples include Amazon Fire Stick, Apple TV, Roku, and Chromecast, Xbox, and more.

Gaming Consoles

Nintendo Switch, Xbox, and Playstation are essentially acting as connected devices with built-in app stores for streaming video content to your television.

Virtual Reality for OTT platforms

Wearables explores the future of AR and VR. Virtual Reality (VR) and Augmented Reality (AR) have amazing potential for the future of gaming, marketing, e-commerce, education and many other fields. Both technologies are known for their immersive experiences that combine the virtual world and the real world with advanced 3D visual effects.

VR provides an immersive experience that increases brand engagement. This allows content distributors to understand their experience patterns so they can optimize relevant content and improve their monetization models based on advertising products and services.

Examples of virtual reality (VR) refer to fully immersive experiences that close out the physical world. Using virtual reality devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported to many amazing environments in the real world. OTT 3D virtual cinemas are already on the market.

How to create and launch your own OTT apps for your streaming business?

Let’s assume that all your needs are aligned: content, audience, business strategy, and vision. You even know the programs you will be running. Assuming you can’t develop these OTT apps, you have two main options:

Option 1: 

Hire an app developer — Hiring someone to develop your OTT apps is an obvious one, but it can be very expensive.

Option 2 (recommended): 

Lease an OTT platform provider. Rental is one of the most efficient and cost-effective ways to build an OTT program. This method means that you hire the OTT services of an OTT platform company that already has white-labeled OTT applications for various devices, CDN and hosting.

Here’s how launching an OTT app works:

  • You set up an account and place an order for your app
  • You get your video website ready by adding content
  • You set up your app developer account
  • You provide your app requirements — the assets needed to build your app
  • You have your OTT app available for you to test
  • You have your app for approval in the App Store
  • After it’s published, you launch it to your customers

How to find the perfect OTT app provider for you?

Different video monetization providers and OTT platforms offer different features at different prices. But if you really want to explore and learn about your OTT platform provider options, here’s a checklist we’ve put together to help you get started:

The perfect OTT platform provider will:

  • allow you to fully customize your streaming website
  • provide you with a video streaming website, alongside your apps
  • gives you full audience ownership
  • allow you to accept global payments
  • offer free updates and maintenance for your apps
  • be a technically hands-off solution for you
  • take less than 3 months to develop and launch your OTT apps


At Flicknexs, we build your OTT apps from scratch and fully brand them for you. We develop various customized OTT programs according to the needs of your target audience in a fast and cost-effective manner. Just give us details like your logo color and brand. We’ll get it up and running and support you while it’s there – you don’t have to do anything.

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