Do you sell products or services? If you sell products, then you’ve most likely heard the advice to create a digital catalog to increase your sales. A digital catalog is a collection of product listings with images and descriptions of your inventory. Customers can browse through different products and add them to their shopping cart for easy purchase later. A well-designed digital catalog will help your customers find what they are looking for in your store more quickly and easily, which will increase their likelihood of buying from you. To get started selling more with your catalogs, read on for 7 helpful strategies.
Print and Digital Catalogs are Equally Effective
Yes, digital catalogs are more efficient than physical catalogs and can help you generate more sales. However, it’s important to remember that both print and digital catalogs are effective sales tools. If you want to sell more products online, you should try both digital and physical catalogs.
Create a Clear Product Hierarchy
Your catalog is your customer’s first impression of your business. It’s important to create an attractive and easy-to-navigate layout that allows your customer to find exactly what they are looking for. A good way to do this is to create a clear product hierarchy. The hierarchy is the order of your product categories. This will help your customers navigate your catalog by section, which will ultimately lead to more sales. For example, if you are selling travel goods, you can create a travel catalog with subcategories like hotels, flights, and vacation rentals. At the bottom of the catalog is a list of travel goods, followed by flights, followed by hotels, and then vacation rentals.
Use Product Video Highlights
A great way to add visual appeal to your catalog is with video highlights. Instead of listing product information like size, color, and price, include product video highlights. These short videos will help your customers visualize the product, which will increase their confidence in the purchase. A simple method to create product video highlights is to use the camera on your smartphone or tablet and place it on top of the product. This way, your customers can see the product from all angles and get a better idea of the quality of the materials. Alternatively, you can also invest in a professional catalog software to create product video highlights on the same level as print catalogs.
Include helpful Product Information
Your catalog is a great place to add in-depth product information. Some of the information you can add includes: – How it’s made: Is it made of organic cotton? How is the fabric made? What color is it? – Warranty: Does the product come with a warranty or protection? – Comparable products: Does this product line up with the rest of your branded products?
Offer Discounts for Customers who Buy Immediately
Offering discounts for customers who buy immediately will encourage them to purchase immediately. If you offer a discount of 10%, you’ll see a lot more sales. While you can use discount codes for online sales, you can also include a discount in your catalogs. For example, place a sheet in your catalog with the discount prices and let customers tear out the prices they want to buy.
Integrate with other Store Platforms
Your catalog is just a collection of products, but it can be much more than that. You can include social media icons and links in your catalogs to increase sales and engagement. Make sure to include links to your social media profiles, your website, and videos so your customers can find and follow you. You can also include a sign-up box in your catalog that customers can use to sign up for your email list. This will help you capture email addresses for your mailing list and provide customers with a way to stay connected with you.
Final Words
If you’ve been hesitant to create a digital catalog because you aren’t sure how to go about it, don’t worry. We’ve got you covered. In this article, we’re going to discuss the best methods for creating a successful catalog and how to increase online sales with your digital catalog. We’ve also provided tips for how to optimize your catalog for maximum impact. We hope you enjoy reading this article as much as we enjoyed researching it for you!
